In an upcoming report (posted in the Online Media Daily website), Deloitte & Touche, a well-respected global consulting firm, reports this compelling result. The implications of this number – and particularly of the 12-point annual jump – are staggering for small businesses. Consumer generated online content (videos, articles, photos, magazines, etc.) is on a trajectory to surpass professional media at some point.

With the increasing ease/low cost of online customer engagement tools, SMB’s have a huge opportunity to ride this wave of participation to growth and profit – and HCI Designers are quickly going to have to become master tool makers, rather than the ones building the house.

Here’s a link to the article.