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  • 04:50:05 am on August 29, 2008 | 0 | # |
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    J.P Licks (Jamaica Plain/Brookline, Mass.) is going gangbusters to get customers to name their newest, healthiest cool summer treat – a probiotic-containing frozen yogurt. Scoopers/staff are wearing T-shirts with an X on the front, and an ice cream with a question mark in it on the back. Signs both outside and inside the store promote the effort to name this treat, and customers receive a card on the way out with a description and web address (http://www.jplicks.com) for the contest. And get this: the winner gets that frozen yogurt free EVERY DAY for a YEAR if they want! Now that’s buzzworthy! Here are a few scans of the card that they’re handing out: