The BigTreetop Blog

  • 12:56:36 am on June 5, 2008 | 0
    Tags: ,

    Here are some very interesting numbers about consumer online behavior from a 2008 Deloitte and Touche survey of 2,081 consumers from age 13-75. I haven’t had a chance to check their methodology, but the numbers are pretty compelling even if their methodology isn’t perfect.

    • 32% of consumers actually consider themselves to be a “broadcaster” of their own media
    • 45% are creating personal content for others to see (up 11 points from our 1st edition)
    • 54% are increasingly making their OWN entertainment (up 14 points from our 1st edition)
    • 69% of consumers are watching/listening to content created by others (up 17 points from our 1st edition)

    More results from the report are available here.

    Here are a few more numbers from the more detailed PDF of the report downloadable here:

    • 89% of consumers’ reported that they visit websites based on Word of Mouth recommendations
    • 88% of consumers reported that they visit websites a result of search engines
    • 54% of consumers are currently socializing on social networking sites
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